Weight Loss Direct is a personalized weight loss solution that pairs you with their coaching team to reach nutritional goals.

The Problem

Weight Loss Direct was referred to Colony Media Collective to create a commercial to be used in their Hulu ad campaign. Their goal was to create an informative but whimsical video that increased exposure and catered to a specific Pittsburgh market.

The Solution

CLNY provided full creative and strategic ideation, script writing, and production of the commercial. The project was captured in New Jersey and spoke to the career-motivated businessman who has neglected his health for too long.

The Results

Weight Loss Direct was extremely impressed with our male-demographic video, and CLNY created a spin-off for the female demographic three months later. Both videos are to be used for their Hulu ad campaign in 2023.